Strength
•Simple, sleek design – small and movable
•Minimalistic interface – facilitates use
•Allow consumers to minimize time spent browsing through music/creating playlists, thus increasing productivity
•Further innovation is expected to be accessible through software updates (such as multiple user recognition)
Weakness
•Will not always be 100% correct about what “you are thinking” as consumer preferences change daily – also applicable to its automatic volume feature
•Data collection is required before setting up the playlist
•Would require more data to be collected in order to be 100% sure of consumer preferences
•Need Wi-Fi for setting a playlist which cannot be use outside of individual’s house or apartment